I’ve never been interested in things that look untouched.

I’ve always been interested in things that have lived.

I'm Amy Jones. An interior designer, creative director, and someone who has spent most of her life questioning inherited assumptions.

Who decided what a home should look like? Who decided what good taste means? Who decided that luxury has to feel a certain way?

These aren’t rhetorical questions. They’re the ones I bring to every project.

I grew up reading Vogue and Harper's Bazaar, drawn to old hotels, weathered buildings, period films and people with stories. Not because I was nostalgic, but because I was searching for depth. For places that felt alive rather than merely correct. That instinct never left. It became a career.

That instinct never left. It became a career.

What I do

I create homes and hospitality spaces that feel deeply connected to the people they're designed for. Spaces with atmosphere, character and emotional resonance, rather than trend-led decoration or generic luxury.

My work sits at the intersection of interiors, culture, and creative direction. I’m not interested in trend-led decoration or generic luxury. I’m interested in spaces that feel like the person who lives in them — their history, their curiosity, their point of view.

Before I think about materials or furniture, I define how a place should feel. That emotional intention becomes the thread running through every decision, from architecture and lighting to furniture and objects.

I work across full interior design, design direction, and creative direction — depending on what a project needs and where my involvement will have the most impact. I lead every project personally, working alongside a trusted network of technical designers, makers, and specialist collaborators.

How I see

I’m drawn to tension and contrast — chrome against linen, brutalist forms in soft spaces, antique objects in contemporary settings. A room without tension feels flat to me.

I prefer things with patina over things that look new. I'm drawn to aged brass, smoked oak, limestone, plaster and linen. To vintage pieces with history. To rooms that reveal themselves slowly rather than all at once.

What I avoid: rooms that match too perfectly. Spaces designed to photograph well rather than to live in. Everything that could belong to anyone.

Your home should tell me about you. Not your algorithm.

I don't believe design is about making things beautiful. Beauty is often a by-product. I'm interested in creating places that change how people feel. Places that make them exhale, slow down, gather, celebrate, think, rest and remember. Because long after we've forgotten the colour of a wall, we remember how a place made us feel.

Recognition

SBID International Design Awards 2026 – Finalist

Amy’s work has been featured by the BBC, where her own home was showcased as a source of creative inspiration. Her approach has been recognised nationally:

Daily Telegraph Homebuilding & Renovating Awards — Readers’ Choice Winner

Daily Telegraph Homebuilding & Renovating Awards — Highly Commended, Best Renovation

Northern Design Awards — Best Interior Design