What does an Interior Designer do?

I often get asked “What does an interior designer actually do?'“

Interior design can sometimes be confused with interior decoration, choosing various wall colours and finishes are an important part of interior design. But it is not just that.

Interior design is all about creating functional spaces in commercial and residential buildings. Many of us Interior Designers are involved right at the beginning of a project, working closely alongside the architect and builders on structural changes and lighting plans as well as designing the final fixtures, fittings and furnishings. We can provide bespoke designs for those awkward spaces, make sure the flow of the kitchen is just right for how you live and enhance the overall function of the room

What you see on Instagram and in magazines is the culmination of a lot of work behind the scenes and regular communication with clients to achieve that look, believe me, good design doesn’t happen over night!

Contact Me
Interior Designer North Wales

Interior Designer







Whats the Interior design process?

So you have decided that yes you definitely need an interior designer and you have selected the one you think will turn that jumble of overwhelming ideas in your head into some sort of coherent reality but whats next? Whats the Interior Design process?

Below I have outlined the design stages that I follow:

We start the process with an initial 15 minute zoom or phone call to discuss your property and so I can get a brief understanding of what you are looking for.

Following this initial call we will look to arrange a site visit if appropriate where we can discuss your project in far more detail and understand your hopes and dreams for your property. This will help us define the project brief. From there we move on to:

Stage 1 - SITE VISIT

We will meet in person on site to further discuss your requirements and refine the scope of works If there are no architectural plans a survey will need to be undertaken

STAGE 2. - INITIAL CONCEPT

We will come up with an initial concept based on our discussions. This will include key colours, materials and initial layout ideas. The initial concept will need to be signed off by the client before we proceed to the next stage, we will do this via zoom.

An example of a concept created for a beach house in North Wales

An example of a concept created for a beach house in North Wales

STAGE 3 - DESIGN DEVELOPMENT

During this stage we will refine the design further and select all the furniture, fixtures and materials. We will also design all the bespoke joinery, advise on window treatments and draw floor plans. We can provide CGI rendered images at an extra cost. This will be presented in person and all elements will need to be signed off before proceeding to the next stage

STAGE 4 - DOCUMENTATION

We will prepare all the costs for the fixtures, furniture, joinery, window treatments Detailed joinery drawings, paint schedule, soft furnishings/window treatments will need to be signed off Please note this can be a lengthy process


Below is an example of a further refined mood board

Interior Design North Wales

STAGE 5 - CONSTRUCTION

We request a site visit with the builder to discuss the designs and work through any specific requirements or for them to raise any issues prior to building work starting Plumber and electrician will be issued with product spec sheets which must be signed off prior to any ordering We also ask that our joiner & curtain maker be allowed on site to undertake a site survey We would like to undertake a site visit at key stages throughout the build, 1 x prior to building work starting, 1 x prior to first fix, 1 x prior to 2nd fix as well as when our trades our undertaking their survey

STAGE 6 - INSTALL

We will manage the install of all the FFE, style and dress the space for you

STAGE 6 - PROJECT COMPLETION

The final phase of the project and where we hand over to you, not before conducting a final walkthrough of the property to ensure nothing has been missed and you are happy


Interior Design North Wales

Below is an example of a basement kitchen we project coordinated in a grade 2 listed Welsh Cottage.

Contact me

If you need any help with your own project then get in touch to see how i can help you

How do I find the right Interior Designer for my project?

So you have decided that you need an interior designer for your project, the next question is ‘How do i find the right interior designer for my project?

Interior Designer Chester

When searching interior designers make sure to pay attention to the designers portfolio and previous projects. Ask yourself, do you like their style? Can you see yourself feeling comfortable in a space designed like that? Do you like the colours they have used? Do you like what furniture is in the space? If your style is wildly different to what the designer is showing on their website or social media then maybe they aren’t the right designer for you. For example; If you love a traditional country style with lots of patterns and colours and the designer has projects showing very calm spaces with minimal pattern then that probably isn’t going to work. Most designers are able to turn their hand to a style that you like and enjoy trying new ideas but you will always get the best out of your interior designer if you like their current style.

Interior Designer Chester




A consultation is incredibly important when hiring a designer. The designer and client must get on on some level as you spend so much time in communication that a good working relationship is vital, This not only makes the project run smoother it also makes it an enjoyable experience for the both of you. This is a 2 way process and it needs to be the right fit for the designer as much as it does for the client.

Location is also key, yes we can do lots online now and zoom has really opened up the whole world but if you want someone who is able to visit the property on a regular basis then having a designer relatively local to you works out best.

Do they specialise in e-design, renovations or one room designs? Some designers love walking into a building and can see the potential for a space and enjoy the build process and seeing the building come to life, others love the softer side of interior design, focusing primarily on what you can do with paint, new cushions and accessories. Make sure you pick the designer with the right skill set for your project.

So if you are thinking of hiring an interior designer and would like help with your own project and believe we could be a good fit then contact me to see how I can help you.

Contact me



Kitchen jargon explained

Kitchen cabinet shopping can be a bit of a minefield as there are so many options for finishes and it can be a bit confusing about what everything means, veneer, foil wrap? Which is best? Whats a carcass? Which is the most durable door material? A kitchen is also a very considered and expensive purchase so its not a decision you should rush into without first doing your research and making sure you are getting the kitchen you are after.

Below I have broken down some of the most common queries I have had with regards kitchens and their finishes for you so you can choose your kitchen with confidence,

What is a Kitchen Carcass?

This is the main body of the kitchen unit and is generally made from MDF. This structure helps support the worktop, has the internal shelving that make up the cupboard, supports the plinth and is also the structure onto which you hang your door. Most carcasses come with a service void at the back of them, this can be anywhere from 30mm to 45mm and is where your electricians and plumbers will run all their pipework so its out of sight.

Many are of the assumption that if they are keeping their carcass and only changing the doors that this will be a massive cost saving. This is only a little bit true. Yes you are saving the cost of the carcass but most of the cost is in the construction of the doors so the savings aren’t as high as you might expect


Interior Designer Cheshire

Kitchen Door Materials decoded; What do they mean?

MDF Lacquer - A door that has numerous coats of paint, it provides a durable and smooth finish

Veneer - Thin sheets of wood on top of MDF

Painted & Lacquered - Gives a really good smooth finish

Foil wrap gloss - Wrapped on top of MDF - Its like coating a weetabix in a foil colour, in some lights you can see the texture.

PVC wrapped - this is one of the cheapest finishes, its has a very thin layer of colour and an MDF inner


Foil wrap - al pieces individually wrapped all the way round with an MDF inner

MFC - AKA Melamine faced chipboard. Entry level in terms of expense but relatively strong. The chipboard core will expand and blow if moisture gets in at all.


Veneered gives the beauty of real wood without the fear of warping. A thin layer of timber is applied onto MDF to give the impression of a single piece of wood. This can be left with a natural finished and stained or can be painted any colour you desire. The beauty of this option is if you want to change the colour in the future its easy to do so as the layer of timber means you can sand it back and paint over.

Interior Designer Cheshire


flat pack or rigid built kitchen. which is best?

What do these even mean? Flat pack is your IKEA type scenario where everything is separate and you need to build it all from scratch, cue lots of arguments!

Rigid Build means that the carcass is delivered built but without the door attached.

Most companies are offering rigid built but Howden’s and Ikea still lead the way in flat pack. There are pros and cons for each of these, namely:

  • flat pack is generally cheaper as there is less to do in the factory

  • the upfront costs can also be slightly cheaper however this is a more laborious route once its home and you could find that the labour costs to put it all together add up

  • More chance of missing parts

  • Its doesn’t require as much space to store if you need to

  • Rigid build can take a bit longer to be delivered as it needs to be put together

  • It takes up more storage space so if you aren’t quite ready to have your kitchen fully put together you will need to find somewhere to store it

  • As there is less to put together it can be cheaper in terms of labour



So hopefully I have decoded a bit of the kitchen jargon that many in the industry use for you and you can be more informed when you go ahead and purchase your new kitchen.

Interior Designer North Wales

5 pieces I'm loving this month

I spend a lot of time trawling the internet for interesting pieces for my clients and every now and again there are items that stand out for all the right reasons, be that price, design, versatility or uniqueness and I wanted to be able to share them with you so you can incorporate them into your own schemes.

Below are the 5 Items at various price points I am particularly loving this month:

Zara Striped Wool Rug, £229.99

Zara Striped Wool Rug, £229.99

Projektityyny, Gingham Chindi Cushion, Blush, £70.

Projektityyny, Gingham Chindi Cushion, Blush, £70.


Wyld Home, Green Gorgeousness £195.

Wyld Home, Green Gorgeousness £195.

.

Madam Stoltz, Ochre Stoneware Bottle Vase, £21.00

Madam Stoltz, Ochre Stoneware Bottle Vase, £21.00

H&M Home Coffee Table, £149

H&M Home Coffee Table, £149